Podcast Pitching Support
Increase your visibility, authority and audience through podcast guesting!
Are you a coach or heart-centred entrepreneur who is ready to share your voice, your story and your message in a bigger way that allows you to connect with your ideal customers?
If the answer is a resounding ‘YES’ then podcast guesting could be the perfect marketing strategy for you!
🎙
You may have considered pitching yourself as a podcast guest but the thought of it seems daunting, especially if you don’t have a strategy in place for how you’ll make this a reality.
Maybe you don’t know where to start, or you feel nervous about sending a pitch to your favourite podcast host and not getting a response.
Or perhaps you’ve been a guest on podcasts before and know that this is the perfect strategy for you, but you just don’t have the time, or desire, to do all the research and leg work yourself, and you’d rather not add yet another task to your to-do list.
🎙
Just like any other marketing strategy, podcast pitching requires a lot of thought, preparation and time. You may never feel 100% ready but having the tools, assets and processes in place before you start pitching will allow you to create a system that is manageable and helps you to feel more confident to take that first step.
This will inevitably involve an investment in the beginning – whether it’s a time investment on your part to get everything set up yourself, or a financial investment to pay someone to do it for you. Once you’ve decided which investment makes the most sense for you, you can take the necessary steps to make it happen.
🎙
So why should you guest on podcasts?
Podcast guesting is an amazing way to get in front of hundreds, even thousands of customers, by utilising other people’s platforms, and with minimal effort on your part - just show up and have an incredible conversation that provides a ton of value to the host's audience!
Imagine being able to:
🎙Increase your visibility by getting in front of new and engaged audiences who are ready and waiting to hear from you!
🎙Build authority and credibility to establish yourself as an expert and thought leader in your field
🎙Generate new leads by creating opportunities for people to find and work with you
🎙Create new, value-packed content by repurposing your podcast conversations for your socials, newsletter or blog, to share with your audience
🎙Have a simple and repeatable system in place that allows you to incorporate podcast pitching into your marketing strategy with ease
All of this is possible (and so much more!) with podcast guesting.
🎙
You may be thinking, this all sounds great but where do I start?! Or you may not have the time (or desire) to do this on your own, with all the other things you have going on in your business. It’s your job to be the visionary, spending time doing the things that you love, that light you up and allow you to help more customers with your gifts and expertise.
That’s where I come in!
🎧 Craft customisable pitch templates
🎧 Brainstorm and refine your speaking topics
🎧 Research suitable podcasts
🎧 Curate a list of dream podcasts to pitch to
🎧 Draft pitch emails with a personalised approach
🎧 Create a simple tracking and follow-up system
🎧 Create podcast assets such as a speaker profile/one sheet
🎧 Manage communication and scheduling with hosts
Every business owner is unique, and my packages are customisable and designed to support you in whatever stage of your podcast guesting journey you’re at.
I can help you to take that all-important first step on your podcast guesting journey.
Or, get you back on track with your podcast pitching strategy, taking it off your plate, so you can sit back and wait for all the exciting opportunities to roll in!
I can help you to:
Podcast Guest Pitching
Support Packages
Podcast Pitching Foundations
Designed for coaches and entrepreneurs who are starting out or in the early stages of your podcast guesting journey, to set you up with all the foundation assets, systems and tools you need for podcast pitching success!
Inclusions:
Pre-session questionnaire
1 x 60 minute strategy session via zoom to identify speaking topics, keywords and themes, and review existing assets such as bio, templates etc
A personalised Trello board for tracking pitches and housing your podcast pitching assets
Customisable pitch templates
Speaker profile/One sheet creation
A curated pitch list of 8-10 shows in your niche that you can pitch to
1 x 30 minute end of project session via zoom
Unlimited communication via email and Voxer for 30 days
Investment from AUD $997
Podcast Pitching Accelerator
Designed for established coaches and entrepreneurs (2+ years) who have had some experience with podcast guesting, are looking for support with research and pitching to accelerate their guest opportunities and want to create or enhance their podcast assets, systems and tools.
Inclusions:
Pre-work questionnaire
1 x 60 minute strategy session via zoom to identify speaking topics, keywords and themes, and review existing assets
A personalised Trello board for tracking pitches
Customisable pitch templates
Speaker profile/One sheet creation
Podcast research and curation of a pitch list
Email pitch drafting
End of project report
1 x 30 minute end of project session via zoom
Unlimited communication via email and Voxer for 30 days
Investment:
- AUD $1,100 for 30 day package
- AUD $997/ month for ongoing monthly support package
Not sure if podcast guesting is right for you?
Email me at melissa@mksvirtual.com with your questions or
click here to book a free consultation!
“I loved working with Melissa to get her support for landing podcast shows that were aligned with the work I do. I love being a guest and sharing my expertise, but hate the research and pitching work, so it was great to have someone focus on that for me. It was really beneficial as I could now focus on showing up for my business!”
Lydia Lee - Screw the Cubicle
“Melissa went above and beyond with supporting me to not only get clear on my unique speaking topics but also match me to podcasts that would elevate my message and also get me in front of the right audiences. Her organization using Trello was fantastic and she did such a fantastic job on really understanding me and crafting such thoughtful and custom pitches.”
Lauren Best - Lauren Best Collaborative
